SEO landing pages are often more detailed

gevogah181@sesx

Landing page content is important for both SEO and PPC.

, giving users detailed information. PPC landing pages, on the other hand, are often more commercially focused and to the point.

Despite subtle differences, SEO and PPC landing pages share two key similarities; they should be useful and unique.

It’s best practice for landing page content to be specific when a user is searching for something specific. Whereas it should be general when a user is looking for something general, such as PPC management.

For example, if someone is searching for an Ecosia PPC specialist, they will expect the landing page to be focused on Ecosia, not other types of PPC, such as Google Ads.

Ultimately, landing page content should be clear, concise and to the point.

Landing Page Speed

How fast pages load has a big impact on SEO and PPC performance. In Phone Number List July 2018, Google announced that speed is now a landing page factor for Google Ads. Likewise, the 2021 Google Page Experience Update will make page speed an even more important factor for SEO. Google usually holds their cards quite close to their chest, but they couldn’t be more explicit here.

There are a number of things that impact page speed. As a digital marketing consultant, the things I see most regularly are large image file sizes, excessive code bloat and a lack of caching.

Resizing and compressing images, reducing unnecessary code and setting up caching can really improve page speed. That said, all websites are different. Make sure to check out PageSpeed Insights to get recommendations on what you need to focus on to improve speeds.