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The most important sources analyticssteps – sendpulse – thomasnet – ai-bees Browse articles → Previous article Next article ← Leave a comment your e-mail address will not be published. Required fields are marked * write here... write here... the name* the name* E-mail* E-mail* the site the site Save my name, email, and website in this browser for the next time I comment. Leave a comment / Marketing Behavioral Segmentation Our emotions, intellectual tendencies, habits, and cultural backgrounds are determined by our behavior in the first place, whether we admit it or not. Therefore, the habits that we practice on a daily basis have become the essence of our behavior and motivations, and the division of behavior has become extremely important. The behavioral division does not stop at the limits of customs and customs, but rather goes beyond them.
To include marketing campaigns and ways to improve them to match different behavioral patterns, and this is the essence of behavioral segmentation, so what is it? How can it be applied in marketing strategies? What is its Honduras Email List importance for e-commerce business? What is Behavioral Segmentation? Behavioral segmentation is a process in marketing that is based on sorting and dividing customers into specific segments and categories based on behavioral patterns when interacting with a business or website. These segments are identified by grouping customers as follows: Customers' attitude toward a product, service, or brand. Their use of your products or services. products under it.
Purchasing tendencies and trends, such as: purchasing at specific times of the year or on holidays, birthdays, and various occasions. Read also about: seasonal marketing What is the importance of behavioral segmentation? The importance of behavioral segmentation is represented in the following points: Personalization : Behavioral segmentation not only contributes to knowing the products or services that customers prefer and accept, but it also helps to understand the media and channels that they frequent, while knowing the type of messages that receive a response to them, so that you can increase your conversions.
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