Attractive packaging and careful selection

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Of appropriate colors and texts have an indirect impact on the customer’s purchasing decision. 3- Suitable colors Colors greatly affect the brain, psychological state, and mood of customers, and color is not limited to the product alone, but rather to the marketing mix as a whole, so you must check the designs, advertising, and colors used for your brand. How does neuromarketing measure customers' reactions to a purchase? The unit for measuring customer reactions upon a purchase decision in neuromarketing is as follows: 1- Eye gaze Neuromarketing is based in its analysis on eye movement and the extent of its response to the things in front of it, and where the customer directs his eyes specifically. Through this, you can identify the colors, designs, and texts that attract customers’ attention.




Facial expressions and gestures The expressions that customers express when entering a store show the extent of the customer’s response to the products and services you provide, for example: the overwhelming joy Hong Kong Email List of children when they see toys or sweets. 3- Biological processes This measure shows the customer's response, whether positive or negative, through heart rate and skin texture. This is, in essence, a vital measure that highlights consumers' interests and whether the advertisements presented are appropriate to their desires and preferences, and this comes along with eye movement. 4- Functional magnetic resonance imaging (fMRI).





This technology, despite its importance, value, and accuracy in diagnosing customer response to products and services, has a high cost compared to other technologies, as it requires a special laboratory that determines, through functional magnetic imaging, the heart rate, blood flow, and nerve frequencies in customers to extract information that is useful in improving, developing, and enhancing trade mark. Read also about: Marketing Channels Do you need neuromarketing to develop your brand? When offering a good or product in the marketing process, the focus should be on searching for a permanent customer who is loyal to your brand and not just completing the purchase process.