However the same data shows

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At the beginning of 2023, 51.1% of the Facebook ads audience in Colombia were women , while 48.9% were men . YouTube users in Colombia in 2023 Colombia digital statistics youtube Statistics of the digital situation of Colombia in 2023 7 Updates to Google's advertising resources indicate that YouTube had 30.70 million users in Colombia at the beginning of 2023. However, it is important to emphasize that these advertising reach figures do not necessarily represent the same as monthly active user figures, and there may be significant differences between the size of YouTube's advertising audience and its total active user base.


However, the company's own data suggests that the reach of YouTube ads at the beginning Saint Lucia Email List of 2023 was equivalent to 59.1% of Colombia's total population at the beginning of the year. To put those numbers in perspective, YouTube ads reached 78.0 percent of Colombia's total internet user base (regardless of age) in January 2023. At the time, 51.6 percent of the YouTube ad audience in Colombia were women , while 48.4 percent were men . Growth of YouTube users in Colombia Data published in Google's own ad planning tools shows that the potential reach of YouTube ads in Colombia increased by 300 thousand (+1.0 percent) between early 2022 and early 2023.





that the number of users marketers could reach with ads on YouTube in Colombia increased by 700 thousand (+2.3 percent) between October 2022 and January 2023, which suggests that the range may have decreased between January 2022 and October 2022. . Instagram users in Colombia in 2023 Colombia digital statistics 2023 insta Digital Marketing Statistics 2023 Figures published in Meta's advertising tools indicate that Instagram had 17.75 million users in Colombia at the beginning of 2023. The company's recently revised figures suggest that the reach of Instagram ads in Colombia was equivalent to 34.2 percent of the total population at the beginning of the year. However, Instagram restricts the use of its platform to people over 13 years of age, so it is useful to know that 41.8 percent of the "eligible" audience in Colombia uses Instagram in 2023.