The financing request represents the stage in which

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Company description Give as much relevant information as possible about your business and try to focus on as many strengths as possible, such as: experience in the field, customer base to date, partners you have or any other aspects you you consider them fundamental for the success of your business. Market analysis Conducting market analysis is an essential and indispensable step that you must go through carefully and professionally. The target audience must be precisely defined; identify what are the main characteristics of the market in which you want to operate, what are the entry barriers to this market and how difficult it is to increase your market share in the chosen segment.


Organization and management This chapter includes information Phone Number Data about the capital structure, form of organization, associations/shareholders or other aspects related to the way the company operates. You can present, with the help of an organizational chart, the way in which the company is internally structured. HR policy in a business plan is essential; the success of a business is provided by the way it is run, how the team members are motivated and how they work together. Products and services Present as clearly and explicitly as possible what are the products/services that your company offers to the target audience. Describe the features of each product/service so that you highlight its strengths. If your business has won various awards, holds certificates and patents, mention them here; they are an advantage. Marketing and Sales The marketing mix is ​​a fundamental step in the process of drawing up a business plan.





Once you have defined and understood the marketing mix, the next step is to develop the sales strategy, which must be adapted to market conditions. The financing request represents the stage in which you state the amount of money you want to get, what exactly you want to do with it and, above all, what you offer in exchange; you can even include a plan for loan repayment and lender benefits. Financial planning and projection In the case of a start-up, it would be ideal to include a 3- or 5-year projection showing how your business will generate profit. If the company is already established, you can also include a financial history to support and justify your projections; any financial information that can justify your proposed objectives is relevant.