You ensure the tone of the article

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But an external SEO web editor does not have this crucial information in mind, and he will not be able to guess it from a simple article order and 3 keywords. With an optimized editorial brief, you clearly express your needs and objectives (awareness, conversion, brand image, mood post) to all people external to the project. compliance with your editorial line, and suitability with your buyer persona.

Please note that this also applies to content on social Chinese Malaysia Phone Number List networks, press releases or print. These specifications also make it possible to better prioritize the information that will be contained in the article. Your introduction, the different titles and subtitles of your article, the content itself with the different arguments of each part, and finally the conclusion which opens towards your offer, your CTA or other articles on your blog.




All of this information should be included in your brief, and the more detail you provide, the clearer your objective will be to the freelancer. A good content brief also helps avoid unpleasant surprises regarding editorial style and tone. It can indeed be quite destabilizing for your reader to find an article with a familiar tone instead of the usual professional style, informality instead of formality, repeated exclamation points, etc.