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Want to find out how infinite scrolling can improve your website's SEO? Then stay tuned for this content we've prepared for you.
One of the biggest concerns of companies that have websites in their businesses is certainly providing users with a positive experience so that they spend more time searching and reading their content.
And one of the most effective ways to ensure that visitors stay engaged and engaged on your website is by investing in the infinite scroll technique. Don't worry, we'll soon explain the advantages and disadvantages that this choice offers.
This apprehension has a very specific reason. And do you know why? It's because no matter how optimized your content is and how well-positioned your page is, your work will only be of high value if the user experience is positive and pleasant.
This occurs because one of the ways Google uses to define the position of a page is by observing whether users click to visit a website, return to the search engine and are directed to another website, thus indicating that this one is more relevant in relation to the first.
Continue reading and learn more about infinite scrolling!
summary
What is infinite scrolling?
Advantages that infinite scrolling offers
Disadvantages of Infinite Scrolling
Pagination or Infinite Scrolling: Which is Better for SEO?
How does infinite scrolling influence content marketing strategies?
How does infinite scrolling affect navigation through Google SERPs?
How can WebShare help you?
What is infinite scrolling?
Basically, infinite scrolling is a technique that allows the user to continue scrolling through content indefinitely without having to press a button to load more. Want some examples of websites that use this interaction? Instagram, Facebook and Pinterest.
This ease of continuing to see new information in an unlimited way as you slide your finger or mouse through your news feed, makes many users stay on your website or social network for a long period of time without even realizing it (how wonderful!).
Proof of this is the study developed by the American consultancy ComScore, which indicated the main destinations for Brazilians when they are surfing the internet. And obviously social networks such as Facebook, Twitter and Instagram stood out. USA EMAIL LIST
Thus, the research found that each user spends an average of 1 hour and 22 minutes a day using social media sites and apps. That's a lot of time, don't you agree?
Total credit to Aza Raskin, creator of this addictive technique called infinite scrolling, who during one of his interviews explained that his intention with this initiative was always to facilitate the user experience.
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发表于 2024-7-10 14:14:52