Gender differences are important when designing your website

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Successful product marketing comes down to looking at products and services from the customer or user's point of view. User-centered design optimizes products for the way users need to use them, rather than forcing users to change their behavior to use a particular product. An important variable that we can use to differentiate users is gender. There is evidence that there are differences in the way men and women think, perceive and remember information. To test In a study by ClickTale, they looked at how men and women interact with different websites. Differences in behavior have been observed repeatedly: The image below is taken from a recipe website.

From your mouse click on the heat map phone database presented here, you can see the percentage of website visitors who clicked on various parts of the page. Men are shown in the heat map on the left, while women are shown in the heat map on the right. Differences in clicking behavior between female and male At first glance, it's clear that women were more engaged with the top menu bar. Additionally, women are more likely to click on the icons on the left instead of just the recipe. Men, on the other hand, tend to be much more limited in their clicks – and search for exactly what they are looking for and then leave the site when they find it.



The implications for your website design Gender differences affect many aspects of life, including shopping behavior. A North American study found that women are more focused on the experience, and men on the mission. Women respond more strongly than men to personal interactions with salespeople, for example, while men are more likely to respond to the more utilitarian aspects of the experience, such as whether the item they need is in stock. So how can we apply these observations to website design? Think about these things: Men are more oriented.