The very first contacts managed to yield good

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How do you do this? Regarding sleep entrepreneurs, you may search for sound sleep lovers clubs, join them and get an idea of how they are promoting the notion of a good sleep among their audience and offering them bargain purchases. If you are interested, let’s say, in delivering sushi, you may buy from other market players and learn what their offers are, such as Download the app and get a discount or Buy a large sushi set and get a drink for free, besides social media campaigns. Congratulations! Now you know how to use the secret buyer approach to find out, at least, about two things: Your competitors’ user experience (including activities to gain clients’ loyalty) as well as Their price policy and up-to-date offers.


Here is an example (from our own experience) of the secret buyer approach in action: A Europe-oriented Mobile Phone Number List exchange for bloggers and advertisers hired us to do a thorough research of business models of its competitors in the USA, Great Britain and Australia. Common analysis of the websites, apps, media publications, feedbacks and comments didn’t yield the desired results in terms of the b2b product for brands. Hence, we designed a secret client scenario (what our product and audience is, what we expect from our interaction with bloggers, what the time period and budget is) and embarked on direct interaction with account managers of the foreign platforms concerned. results. For example, we learned some previously unknown details about the cooperation conditions set by bloggers and the working process itself as well as about the price policy and additional fees for international transaction expenses.




We even were emailed presentations of their products and demo access to the platforms. Is it useful? Yes. Is it complicated? Not quite. It definitely demands some effort but no special skills at all. Discover Competitor Promotion Channels Defining the best promotion channel is easy via such platforms as SimilarWeb, Alexa Internet and others similar services that offer information on websites traffic volumes. What are your moves? Visit SimilarWeb.com and look at the Traffic Share, then find thankyou/success page end and etc. Similarly, we may find, for example, /cart/, etc. There is always room for error, of course, but nevertheless benchmarks may single out. Know Your Target Customer Now that you’ve gained awareness of who your competitors are, it’s time to build familiarity with your target audience. Besides learning about the competitors, open source analysis helps to become aware of the audience’s current mood and needs.