Blogs Are Still Important

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You’ll probably want to do the research for your own niche to understand whether building out a corporate blog strategy will provide a return on investment (ROI) for your company. I believe buyers who are researching a brand, a product, or a service expect corporations to have a blog. They want to understand whether or not you’re a fit for them, whether you understand their industry, and whether you are making the investment to support your clients.

And I believe it’s absolutely okay to call it a blog! As a side note, I do believe content development has changed significantly over the year. Rather than dozens of short articles, I now encourage clients to develop a content library and work hard to develop in-depth articles that don’t overlap and provide a ton of Buy Bulk SMS Service  value to visitors. Need assistance on developing a blog and content strategy for your brand? Don’t hesitate to reach out to my firm, DK New Media. We have helped dozens of companies deploy corporate blogging strategies that drive revenue. I’d be happy to even run a report for you on your industry at no cost. Disclosure: I’m an affiliate for Semrush (and a happy client) and I’m using my affiliate links for their Keyword Magic Tool in this post.




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