WHAT IS SEARCH INTENT IN SEO? DEFINITION

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Search results are heavily influenced by the type of response the searcher is looking for. This is where the concept of search intent in SEO comes in, an important element for optimizing a website 's content and improving its search engine rankings . In this article, we'll explore in depth what search intent is, the different types, and why it's important to Google and your SEO strategy . We'll also share practical tips on how to determine search intent for specific content and how to optimize it accordingly. SUMMARY 1. What is search intent in general? 2. The different types of search intent 3. Why search intent is important to Google? 4. How to find search intent for content? 5.

How to optimize content for search intent? Put search intent at the heart of your SEO strategies 1. WHAT IS SEARCH INTENT IN GENERAL? In one sentence, search intent represents the content that a user wants to obtain when entering a search into a search engine. Think of search intent as the “why” behind the search: is the user looking to buy something? To learn something? To find a specific site? Understanding Phone Number List  search intent helps create content that meets exactly what the user is looking for. This analysis that improves user experience and ultimately SEO ranking. There are four categories of search intent in SEO .



They make it possible to offer the best possible content to the questions that Internet users ask: Informational Commercial Navigational Transactional We will detail them in the next part. 2. THE DIFFERENT TYPES OF SEARCH INTENT 2.1. THE INFORMATIONAL REQUEST The informational query is the most common type of query. In this situation, the Internet user is looking for general information . These queries usually start with terms like “how” or “why”. The user does not yet know on which page this request will end up. Companies or brands often want to develop their content to respond to this type of search, particularly to increase their notoriety.