SEO Promotion Pay for Performance

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Comment Name Email Type the word SEO backwards Return to FUNKYMEDIA Blog June   Is this a good path In the past the “pay for performance” positioning was very popular. Customers only pay if their chosen phrase reaches a high position top or top. Today such behavior has little meaning. Why We will try our best to explain it. Table of Contents Algorithm changes Customer performance targeting Whole page positioning versus one phrase positioning Monitor the performance of SEO campaigns Algorithm changes Customer performance positioning Google from the start.

As far as confirmations are concerned no agency can guarantee that it will achieve the selected position as Job Function Email List the position in the search results does not depend on any agency but on the algorithm. The algorithm is constantly changing Customer improving so search results are constantly rotating. Today in page positions are fluid. It s even difficult to monitor the results. SEO experts are looking for new ways to analyze performance. Due to the geolocation introduced by Google location monitoring in tools like Stat Seo is less reliable. People living in the center of Łódź will have different search results than people coming from Stryków a town near Łódź Only.

For this reason paying for results is questionable. Targeting Your Entire Site vs. Targeting Individual Phrases Building visibility is a long term process that requires increasing the number of keywords your site is visible for while improving its ranking. In the past people would select Customer process the most commonly searched phrases. Today we select a set of phrases suitable for a specific industry check whether these phrases appear on the website whether they are arranged logically Customer whether there is unique content behind these phrases that is valuable to customers. It s not enough to rank well by just setting a phrase in the page title Customer strong linking the URL. These actions are not enough.