What are Nano Influencers and How Can You Become One

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You may have heard of the micro-influencer, but have you heard of the -influencer? While micro-influencers have smaller followers (up to 50,000 depending on who you ask), -influencers have even smaller followers (as low as 500). And in the world of influencers, accounts with smaller followings are becoming increasingly attractive. Read on to learn about how to become a -influencer. Why You’re Valuable to Marketers Tips for Becoming a Nano-Influencer Study Your Niche Be Your Audience Get Involved In Discussions Engage With Your Followers Reach Out to Complementary Influencers Plan Your Photo Strategy Join an Influencer Platform Don’t let a low follower account or no influencer experience get you down. Get started today. Happy posting! According to , 83% are more likely to purchase a product recommended by a micro-influencer. And another study from found that smaller social media accounts saw 60% higher engagement rates than others. Numerous other studies have noted the strong correlation between smaller social media accounts and engagement. If you’re interested in becoming an Instagram influencer, this is all great news for you. Many wannabe social media influencers are concerned about taking an influencer leap because they don’t believe they have enough clout on their account to make it happen. But as you can see, lower follower counts are valued, and as you embark on the influencer journey, now is a better time than ever to take advantage of the community following you’ve curated.

Why You’re Valuable to Marketers By now, companies around the world understand the power potential of influencer marketing. There are plenty of influencer marketing statistics that demonstrate this. For example, if a marketer spent $1 on influencer marketing, they would yield a $6.50 return on average. Based on this study alone, you can do simple math and assume that if a company gave you $500 for a post, they’ll receive $3,250 back. Those are good odds; it’s no wonder so many brands are prioritizing influencers like you in their strategies. It’s important for influencers to understand Venezuela Phone Number List the dollar potential in their worth because it demonstrates the power that influencers even nano-influencers have. Furthermore, -influencers make for easy, smooth partnerships. While macro influencers tend to ask for more money and control, beginners are often satisfied with the terms of the agreement early on, and eager to get to work. As a  at the top,” Mae , the chief executive of Obviously, told the New York Times. “We’ve seen a real push to work with smaller and smaller influencers because their engagement is so high and we have the technology to work with a lot more influencers now and track and measure what is and isn’t working.” influencer Tips for Becoming a Nano-Influencer Even though -influencers don’t have as many followers as micro-influencers, they are still in high demand by marketers. That’s why we’ve put together this list of tips for achieving influencer success.



Study Your Niche It’s not just important to focus on an industry; instead, you should hone in on a niche. A niche is hyper-focused around a specific segment of an industry. This helps you stand out from the rest of the influencer crowd and allows you to avoid option paralysis when it comes to posting content. For example, instead of focusing on travel, you might be interested in backpacking niche content. In this case, you’d want to study the backpacking industry. This means consuming the types of content related to backpacking and jotting ideas for future social media posts. Look at trending backpacking feed posts on Instagram, check out backpacking blogs, and watch popular backpacking videos on YouTube. Note any commonalities you see and think about how you’ll use those consistencies in your own content. Be Your Audience It would be difficult for nano-influencers (or any influencer for that matter) to attract marketers if they didn’t embody the philosophies they pushed. For this reason, it’s important for you to be your own audience. Be a follower of your own brand. If you’re passionate about your industry, think about the accounts that you follow.