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Climate change is an undeniable reality that affects all corners of the planet. One of the sectors most vulnerable to its effects is agriculture, and in particular, coffee production. Coffee farming communities around the world face increasing threats, from devastating diseases to extreme weather events. Faced with this global challenge, Starbucks has taken a bold step toward sustainability , developing climate-resilient coffee, according to Sustainable Brands (SB). This movement is a leading example of the need to address sustainability innovation for businesses today. Sustainability a requirement for business The business world is at an inflection point when it comes to sustainability. Climate change, biodiversity loss and other environmental challenges are putting increasing pressure on companies to reassess their practices and adopt more sustainable approaches. This pressure not only comes from consumers increasingly aware of the importance of choosing sustainable products and services, but also from the urgent need to address environmental issues that threaten the stability of our planet.
In this context, the climate-resilient coffee innovation presented by the coffee giant is a bold step in sustainability that is not limited to the adoption of clean technologies or the reduction of carbon emissions; It involves fundamentally rethinking the way businesses operate and how they can contribute positively to the environment and society. Starbucks has proven to be a leader in this trend, and its example can inspire Singapore Phone Number List other companies to follow the path towards a more sustainable future. Weather Resistant Coffee Starbucks' announcement of its climate-resistant coffee is a concrete example of this innovation in sustainability. They have created six new varieties of climate-resistant coffee trees, all of which produce arabica, one of the most popular beans vulnerable to climate change. Additionally, Starbucks is providing these new varieties for free to farmers around the world. This generosity is the result of a decade of research and testing by Starbucks' agronomy team.
According to the company, these varieties are naturally resistant to diseases such as coffee rust and some of the impacts of climate change, while offering excellent flavor and high yield. weather resistant coffee Additionally, this work is part of Starbucks' broader effort to achieve carbon-neutral green (unroasted) coffee by 2030. Their commitment reflects Starbucks' vision of being a sustainable and responsible company that positively contributes to climate change mitigation. climate. The new climate-resistant coffee varieties were developed at Hacienda Alsacia, a Starbucks global research and development facility in Costa Rica. The Starbucks agronomy team's primary focus at this facility is to better understand the challenges coffee farmers face and promote sustainable farm management models. Innovation and development for sustainable coffee Since 2005, Starbucks agronomists have been working on tree breeding to develop more productive and hardy coffee trees. To date, the team claims to have researched, developed and improved hundreds of hybrids and varieties. According to World Coffee Research , a nonprofit organization dedicated to coffee industry research and development, climate change is the greatest long-term threat to the sustainability of coffee agriculture and to the preservation of the rich diversity of coffee.
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发表于 2024-2-14 16:24:12