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Freedom and flexibility.  businesses. 5- Higher competition leads to lower prices for consumers. 6- Creative approach 7- Direct response to a marketing campaign. 8- Different shapes and sizes, from a mobile sidebar ad to huge billboards in the city center. 9- Companies can deviate from the text from their initial content, style, etc. Disadvantages of ambush marketing 1- It makes it difficult to calculate the rate of return on investment. 2- It requires quick response and detailed planning. 3- Depends on time and place.


Violates the rights of sponsors and actual partners of an event. 5- It relies solely on competitors’ advertisements to confront it. What are the types of ambush marketing? Ambush marketing can be divided into two Iceland Email List main types: direct marketing and indirect marketing. Direct ambush marketing In direct ambush marketing, a brand team aggressively uses various activities to associate themselves with an event without being a partner. There are four types of direct marketing: 1- Predatory ambush is a technique that involves one brand attacking another brand (an official sponsor of an event), preventing people from identifying the actual sponsor.







Ambushing is a strategy in which a brand aims to gain exposure by becoming a sponsor of someone participating in the event. 3- Copyright or trademark infringement is when a brand uses another brand's logos, symbols, or phrases to promote its services, which often leads to confusion among customers and reduces the marketing efforts of the original owner. 4- Self-ambush means that the brand has sponsorship rights but is involved in activities not mentioned in the contract. Indirect ambush marketing Indirect ambush marketing does not necessarily involve association with an event, but instead attempts to align the company through a suggestion or reference to it.