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It's Long Lasting - While it's often said that SEO takes time to develop and see results, its impact has a lasting power that can be an integral part of building a trusted brand over a long period of time. It builds authority - consumers are often highly encouraged if your brand ranks high in the SERPs. This helps them believe that the brand is a valid and reliable solution. It's in symbiosis with paid SEM - Paid search engine marketing like Google Ads goes hand in hand with SEO and is a great way to use SEO research.
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