Fear is one of the feelings that most drives

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In the following lines, we will present to you the optimal ways to do this, and the emotions that you must use to influence customers. Read also: Colors in marketing: their importance and how to choose them according to psychology 1. Fear of loss Fear of loss comes at the top of the list of the best and most effective emotional marketing strategies.

Us to make decisions in our lives. You see students studying Telegram Number Data before the exam for fear of failing, and you see employees going to work on time for fear that their salaries will be deducted. Therefore, that emotion must be fundamentally present in your marketing strategy, whatever you offer, and that emotion can be employed in more than one way depending on the nature of your product or service. The first and most common of these methods is to place a discount for a specific time on what you offer to make customers afraid of losing this discount.




And this strategy appears clearly in Black Friday discounts, where people buy a lot of things that they do not need because they are afraid of losing the discount available during that period. You can also fear losing the entire product and not just the discount. Classifying the product as available in limited quantity, or as being about to run out will encourage many people to buy it for fear of losing it. This is what many online stores do, as they write that the remaining copies of some products are limited to encourage buyers to purchase them as quickly as possible.