|
People often imagine that managing a company blog is too complex and only wastes precious time, but it doesn't have to be that way. The trick is to find a way to transfer the experience of salespeople, technicians, customer support collaborators and why not, managers, into well-written and SEO optimized articles. If you want to find out how to apply a content marketing plan to your business and make the blog the engine of corporate lead generation, book a FREE consultation with a certified expert! Increase site traffic with SEO and inbound marketing Published by Valeria Caglioni You can find me on.
Updated the:November 6, 2020 Reading time: 5 minutes increase-site-traffic In the digital competition for Photo Editing Services public attention, Search Engine Optimization is a very popular and important component within the marketing plan. SEO tools are very useful for measuring how the pages of a company website are positioned in the various search engines, of which the number one is Google, but Yahoo and Bing should not be overlooked either. Among the innovations of recent years, inbound marketing is a 360-degree methodology that integrates all digital channels and places prospects and customers at the center of the strategy, to attract qualified traffic, convert visitors into commercial contacts and leads into customers and promoters of the business.
In the following article we will see what the differences are between SEO and inbound marketing and whether they can be used at the same time to increase site traffic. How to increase site traffic We have already said how the optimization of the company website helps the positioning of pages in online search results (SERP = search engine results page), offering content to users who have entered a keyword or a long tail keyword. The visits that arrive at the site from these channels are called organic, to differentiate them from paid ones which instead derive from specific advertisements shown to a more or less targeted audience.
|
|