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Within digital marketing , a fundamental aspect is that they find us, that is, that our value proposition as a company is not lost in the ever-expanding universe that the Internet represents today.
Search engines were created for this and today it represents one of the most powerful companies in the field. The way most major engines work, including the largest one that is Google, is quite simple if we talk about practical terms: That the best solution reaches everyone who has a query and expresses it in the search box.
To understand this, we must differentiate the two types of SEO (Search Engine Optimization): Organic and Paid.
Starting with the first, Organic SEO is positioning that is achieved for free, through good content and reference practices. That is, the most complete answer to the question asked by the average user looking for our product or service.
This organic SEO can be increased with some good practices that we must include in our periodic optimization calendar:
Responsive website. Nowadays they give great relevance to those pages Telegram Number Data that adapt to the device the user uses, be it mobile or desktop. This is because user experience, or UX, is one of Google's priorities. And this is only achieved by browsing a website that shows me the same face, regardless of the device on which I access it.
With the sea of options and competition more intense than ever in practically all sectors, Google offers special recognition if your website is in charge of educating the user, not only with the intention of selling. By content I mean blog posts, downloads, and landing pages that display information regarding what the user is looking for. Keep in mind that the more diversified your content is on your website, the more likely it is that the user will find some of it and contact you.
To get to this point, we will have to have identified which keywords people reach and convert on our website. Perhaps we believe that our main value offer is the equipment of our houses, using the keyword houses with pool in Mexico City when in reality people are more attracted to our payment facilities, using the keyword houses with financing in Mexico City from Mexico, for example.
By identifying these attractive terms, we can add them within the Meta Description part which is available on most blog platforms like WordPress or Hubspot. By filling out that information, we give the Google bot a little help so that it can find our blog post, for example, “The Best Financing Rates in Mexico and how to access them” and take us into account in related searches .
Link building. If we follow a healthy plan of fresh and relevant content, we will begin to be referenced by third-party pages that also want to offer that information. This is called link building: generating links that point to your website from external pages.
Of course, this same section can also include a social media marketing strategy, through which we promote our blog on social networks, not only the most popular ones, but also the ones our ideal client (or buyer persona) usually frequents .
Finally, it is important, and increasingly more so, to give paid SEO its space. Google, like any company, must be financially profitable and it achieves this by selling key places within its search page, when anyone generates a search for our keywords.
The great advantage of Adwords, Google's paid SEO platform, in addition to the fact of being able to geographically segment the people who will see our ad, is that they handle a payment method known as CPC (Cost per click) through which we will only pay you to Google for the people who showed interest and visited our page, clicking on it.
A healthy combination between organic and paid SEO, in addition to constant optimization of both content, ads and relevance, will help us improve our web positioning, and at the same time achieve our market reach goal.
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发表于 2023-11-29 13:16:51