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The clients of wholesale banking are large companies or organizations. Likewise, customer service in wholesale banking differs from that in commercial banking. In wholesale banking, customer service is more personal and private. There are two types of wholesale banking: investment banking and business banking . The main objective of investment banking is to obtain funds to invest in the medium and long term, of course all focused on large companies. These types of banks usually create their own investment funds. Business banking is in charge of managing liabilities and fixed assets. Other large-scale operations carried out by wholesale banking are loans, the sale of corporate bonds and the issuance of debt. Can you tell us more about wholesalers? We have seen what wholesale sales is and you have been able to verify that it is a very broad market. You only have to look at the number of types of wholesalers that we have described.
The future trends of wholesale trade are towards specialization, the adoption of increasingly shared functions with retailers and the positive impact that the Internet and electronic commerce are having in improving customer service. Sharing functions with retailers is not such a positive trend, since in practice it means that wholesalers lose part of their tasks. Would you like to tell us something about wholesalers? Where do you think the sector is going? We are waiting for you in the comments area to share your experience with us!What are the product strategies you use? Although we have Job Function Email List shown you examples and guidelines of product strategies here , each company follows its own patterns based on its products, its services, its knowledge and experience. Can you tell us your strategies? Feel free to do so in the comments. We will wait for you!The best example of this technique, and how wrong it can go, is when Coca-Cola changed its formula.
His customers didn't like the new flavor and he had to go back to the classic, so all his investment was for nothing. 2. Update Very similar to a relaunch, only here what is done is modernize a product that already exists . This technique is widely used by smartphone manufacturers . For example, each new version of the iPhone or Samsung Galaxy. In this case, life will not be as long but its risks and costs are lower. 3. Stretch the maturity phase. This is about making your customers use your product for longer . For example, if you sell tea bags, make a modality for cold water so that they continue to consume it in summer. A good idea is to create consumer habits to ensure that people use your products almost daily. That guarantees you a long maturity stage. What stage are you in right now? Now that you know what the life cycle of a product is, the question could not be any other: at what point is yours? Although we would also like to know if you have appl.
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