Using Keywords to Improve SEO on Amazon: A Quick Guide

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Being the largest e-commerce store in the world, Amazon is a platform that sellers cannot ignore. On a website that sells more than 12 million items, how do you make your products stand out from the crowd by applying SEO on Amazon? Because? Because Amazon is not just an e-commerce platform. It is a search engine with its own algorithm, A9. We know that starting an online business is not that easy. For this reason, we help you find financing for your marketplace , although we warn you that it is easier than it seems. A brief introduction to SEO on Amazon Like other search engines, SEO techniques can be used to improve product rankings. By using certain phrases to increase visibility in organic searches, you can increase sales with Amazon.

graph-positioning Ways Amazon Acts as a Search Engine: Customers type queries in the search box. Amazon's algorithm presents what it believes are the most relevant results. If the results are good, customers will not go beyond the first page. Because? Because they have found what they Phone Number List  are looking for. Remember: Amazon's goal is to sell things. Amazon wants to match customers and sellers. You want customers to be satisfied with the search results so they become repeat customers. While there's no guarantee you'll get a spot on the first page on Amazon, who wants to be on page 20? You will never reach your target audience that way. If you have any questions about how to act to improve the SEO of your online store, we offer you a guide on web positioning in marketplaces that will help you better understand the actions to carry out so that your business stands out from the competition.




How do keywords work on Amazon? Amazon keywords are the search terms (words and phrases) that people type into the Amazon search bar. If you don't include the correct keywords: Your target audience will not find your listing Your conversion rate falls flat Your visibility drops Here is an example: Someone is looking for “tennis”, meaning tennis shoes. “Tennis” is Amazon's keyword. If you are selling sneakers, but you call them pretty sneakers, you will lose your target audience. We can take this one step further. “Tennis” is a good keyword, but it may not be enough to achieve a first page ranking. Because? It is very spacious. Chances are, customers want more than just sneakers. Maybe they want men's shoes, or basketball shoes or tennis shoes from a specific brand.