How to get free information about your competitors on social media

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Competitive analysis is a fundamental part of digital marketing.

When you know what your rivals are doing, you can make more informed marketing decisions and better understand your target market.

While some companies obsess over analyzing organic and paid traffic, one area of ​​market research is often overlooked: social media .

In this article we'll look at why it's useful to pay attention to social media metrics , explore what they can reveal about your competitors' strategies, and, most importantly, explain how you can get this valuable information for free.

Why Social Media?
Monitoring your competitors' social performance is useful Country Email List because it tells you what may or may not work in your industry.

You can evaluate growth opportunities across different channels and niches simply by seeing how audiences react to your rivals' content . This, in turn, allows you to create a more effective social strategy , which results in greater audience engagement and better visibility for your brand.

Additionally, analyzing your competition gives you insights into best practices for creating and producing content.

For example, what kind of voice and tone does your audience like? What types of content do they prefer?




Knowing the answers to these types of questions can save you a lot of time and resources.

Why do I need tools?
You may be wondering why you need tools to analyze your competition on social media; you could, in fact, simply follow your competitors' accounts to see what they are doing.

But following all the activities of your rivals' accounts one by one is  extremely time-consuming . Tools mitigate this by allowing you to focus your resources on other tasks and providing you with data you can't access manually (like engagement rates and long-term trends).

The tools make no effort. For example, Semrush's Social Media Tracker monitors a huge database of business social media accounts.

Social Media Tracker does all the research for you and provides you with data on your social media competition, for free.

That's a lot of work to do, and a lot of valuable data, for something that doesn't cost a dime .