Chatbot for Instagram: what it is and how to have it

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A chatbot for Instagram is a resource that automates conversations between companies and customers. Do you want to implement it to optimize your customer service on Instagram? Here we explain how.

With more than 2 billion users , Instagram is one of the most popular platforms in the world. For companies, Instagram works as a great showcase: 90% of users follow at least 1 company. However, Instagram is also a vital channel for communication, especially through Direct Messages , better known as DMs.

This is where an Instagram chatbot comes in , a valuable tool for automating Telegram Number Data repetitive questions and reducing message volume for support agents. Below we clarify what a chatbot for Instagram is, its commercial advantages and how to have it.

What is a chatbot for Instagram?
A chatbot for Instagram is an artificial intelligence robot designed to interact with users through Instagram DMs. These chatbots on Instagram automate specific responses and tasks , making it easier to interact with your followers, clients or users.

The chatbot for Instagram can be used to:

greet customers
Inform the opening hours and location of the nearest store.
answer frequently asked questions (FAQs)
solve low complexity problems
transfer the person to the most appropriate care agent
Sephora Instagram Direct
A chatbot for Instagram is ideal for answering simple and repetitive surveys. (Source: Meta)
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What benefits do chatbots provide for Instagram?
According to a report from Instagram for Business , 2 out of 3 people say they are able to communicate with their favorite brands on Instagram. That means thousands of messages a day for well-known brands!



In addition to the volume of messages, another problem is the repetition of surveys: "Do you have this item in stock? How much does it cost? What are the delivery times? Where is your store located?" If these questions sound common to your contact center, you can program a chatbot to answer them.

The chatbot for Instagram is, therefore, the ideal solution for dealing with a high volume of messages that also tend to be repetitive.