With the success story of the Continental University

RAHIM102

We are very happy. We won the Hubspot Impact Award with our Continental University success story ! This is the third award that Hubspot has given us as an agency and the first for our client, the Continental University Graduate School. Therefore, today I want to tell you some things I have learned working on this project for the agency and how you can replicate these lessons in your business. But first, what are the Hubspot Impact Awards? Hubspot is the leading Inbound Marketing company in the world, and we are one of its Platinum Partner agencies.

In fact, Impulse is the first Inbound Marketing agency in Peru. Every year, Hubspot rewards the success stories of its partner agencies in several categories: Sales, Marketing, Services, Innovation Integration and Website Design. Its  Special Data selection criteria are strict and, once the verdict is given, the evaluating jury sends you comments on your success story so that you can identify the strengths and opportunities for improvement. Well, at the beginning of this year we decided to apply for these awards with the success story of the Graduate School of the Continental University, who have been our clients since 2017. For them  we increased conversion ratios by 421% by applying inbound strategies and outbound marketing. Why do we apply? Because collecting all the data, reviewing the experiences and retrospectively reviewing the lessons learned is very valuable to continue improving our performance. Because we are proud of what we have achieved, and doing the success story together with the client is an excellent client/agency integration experience.



Because we like to challenge challenges and measure how our performance is compared to other agencies in the region. Hubspot_ImpactAwards_2019_GrowBetterMKT-01 success-story-continental-university-inbound-outbound-marketing-allbound This case won the Hubspot Impact Award Q1 in the Grow Better Marketing category. Our success story The growth of the Continental University graduate school has been extraordinary, while at the same time it has represented an important challenge for us. To begin with, they had a large sales force whose methods, however, did not help them convert . The second great challenge was a database of more than 38,000 contacts... but offline.