For example even if your white paper

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Covers the latest information or topics that are in demand, avoid using technical terms or expressions that only those familiar with the industry would understand. This can make the white paper difficult to read and cause stress to the reader. If you use technical terms, be sure to annotate them . Do not give too strong a sales tone A white paper is a document that summarizes useful and valuable information, so even if your company's solution solves a certain problem, you should refrain from strongly promoting your products or services in the white paper. If you put too much of a sales tone in your white paper, there is a risk that your relationship with your customers will weaken or even disappear.


Therefore, if you want your company to have a deeper understanding Phone Number List of your company's products and services, you should create a separate " service document " that summarizes prices and comparisons with other companies. Approaching the essence of customer concerns Similar to the concept of content marketing, when creating a white paper, you need to be aware of approaching both the " manifest needs " and " latent needs " of your customers. Not only can we capture the actual needs of customers who have some kind of problem to obtain useful information through white papers, but we can also solve the essence of customers' problems that have not surfaced, that is, their latent needs, which increases their sense of trust and security in the company.



Will greatly contribute to Summary of white paper outsourcing companies So far, we have introduced 7 outsourcing companies for white papers, the effects of white papers, and things to keep in mind when producing white papers. White papers are important content for customer development, but because they require a lot of resources to produce, I think many companies are unable to produce them even if they are expected to be effective. If you have any concerns about white paper production, please contact UP SPICE Co., Ltd. UP SPICE can produce white papers that are directly linked to sales, from planning and composition to delivery. We are always happy to answer any questions you may have regarding white paper production, so please feel free to contact us by filling out the form below.