Sustainable Agriculture in Mexico: The Role of Better

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Agriculture in Mexico has been a fundamental pillar for the economy and society over the years. This sector has experienced notable growth in the last decade, with a production value that reached an impressive figure of more than 675 billion Mexican pesos at the end of 2019. However, the emergence of the COVID-19 pandemic in 2020 generated a significant impact, reducing the production value to 630 billion pesos. This phenomenon, along with other challenges , has led the agricultural industry to a phase of transformation towards new agricultural techniques and practices. The adoption of more efficient and sustainable methods has led to the decrease in cultivated area in recent years. This is because greater crop yields are sought with more efficient use of land, addressing challenges such as deforestation, soil erosion and climate change. Better Life Farming takes a step forward Amid the challenges facing agriculture comes Better Life Farming, a global initiative backed by Bayer that brings transformative power into the hands of smallholder farmers in rural communities.

Under the motto “Cultivating Better Lives”, this program is designed to improve the quality of life of farmers, as well as elevate their plots to levels of sustainable and commercially viable agricultural businesses. Therefore, the program not only provides the necessary resources to boost agricultural activity , such as quality seeds and fertilizers, but also plays a crucial role as a community center in these regions. This is through enabled kiosks, which act as supply and learning places for farmers. Since, with the collaboration of specialized Lebanon Phone Number List technicians, assistance and guidance is provided in various aspects of agriculture, marketing and human health. All of this free of charge and adapted to the specific needs of each community, thanks to Better Life Farming's key partners: Bayer: Provides high-yield seeds and crop protection to promote sustainable agriculture in Mexico and increase farmers' profitability. Unidas de México (AMSA): Leads the marketing of coffee in Mexico and offers comprehensive services to improve the conditions of coffee farmers and their families in the region. Yara México: It is a leading producer and supplier of mineral fertilizers that seeks to feed the world responsibly and efficiently, improving the lives of farmers and caring for the environment.



Sustainable agriculture in Mexico by the people A program focused on sustainable agriculture in Mexico Better Life Farming's achievements are notable and its presence in several countries, including Mexico, India, Bangladesh, Indonesia, Tanzania and Honduras, highlights its global reach. In the case of Mexico, the program opened its first kiosk in 2021 and already has 38 kiosks distributed in Veracruz, Puebla and Chiapas. Since its launch, the program has left a significant mark in the country, generating a direct impact on the lives of farmers and the sustainability of the sector. In this way, this initiative promoted by Bayer has materialized in a real impact on the lives of more than 25,000 small farmers between 2021 and 2022. Who have experienced first-hand the benefits of having access to quality resources, technical training and business orientation. As the program advances its mission, these numbers are expected to continue to grow, further extending its positive influence on farming communities and the sector as a whole.