Advantages of CPM paid advertising

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CPM advertising costs are not affected by the number of clicks, so even if the number of impressions is the same, the higher the click rate, the cheaper the cost per click, which has the advantage of being a good deal.For example, if you place a web ad that had a high click-through rate with CPC billing but with CPM billing, you can reduce advertising costs and increase cost effectiveness.


Advertising costs remain the same no matter phone number list how many clicks you receiveWith CPM, advertising costs are generated based on impressions, so the advertising costs do not change no matter how many times a web ad is clicked.With CPC, there is a possibility that your advertising costs will skyrocket due to more clicks than expected, but CPM has the advantage of keeping advertising costs constant and easy to control.Easy to reach potential usersCPM billing also has the advantage of making it easier to approach a large number of potential users.CPM-based advertising is advertising that purchases impressions at a fixed price. Therefore, depending on the amount charged, you can have your ads seen by many users. By taking advantage of this feature, you can expect to expand awareness of your brand and services in a cost-effective manner.




For example, it is effective when you want to promote large-scale service announcement campaigns, branding your company, or acquiring new user groups.Disadvantages of CPM paid advertisingOn the other hand, CPM also has disadvantages. Let's take a closer look at its contents.Advertising costs are incurred even if the ad is not viewed.Advertising costs are calculated at the time a web ad is displayed, so the disadvantage is that advertising costs are incurred even if the user has not viewed the web ad at all.For example, let's say a web ad appears in the bottom frame of a page, and a user leaves after viewing only the first view of the page. Even in this case, the ad is counted as being displayed once, so advertising costs will be incurred.