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The tragedy reflected the importance of restructuring the Fashion Industry. even years after the tragedy, the retailers involved still hadn’t compensated the victims or their families, nor taken action to improve the workplace infrastructure. What are we, at Rock Content, doing to not fall into color washing? Diversity, Equity and Inclusion (DEI) have always been part of Rock Content’s values since 2013, when we were founded. In 2019, we officially structured our Social Impact and Diversity, Equity and Inclusion areas.


At Rock Content, we treat the uniqueness of each person Liberia Email List with due fairness and respect, we listen carefully to all voices, and we act to transform realities beyond our employees and consumers. For us, social impact means sharing knowledge to underrepresented groups that are in social and economic vulnerable positions — with focus on gender, race, disabilities and affective-sexual orientation, among others. It is possible through the promotion of education, enabling inclusion in the market, and ensuring equity in the business.



With these initiatives, we promote more opportunities for employability and also socioeconomic growth. In 2021, Rock Content impacted 20,000 people by donating Rock University scholarships to underrepresented groups. Today, 52.8% of Rock Content’s team is composed of women, and 49% of leadership positions are held by women. In the same year Rock Content took another major step towards accelerating social change. Through Pledge 1%, Rock Content committed to donate 1% of it’s equity to education and employability initiatives and projects.