Trends in digital marketing for Black Friday 2022

ruhul1318

The most awaited day for buyers and companies is approaching. And an excellent reason for you to consider — if not prioritize — your digital marketing actions for  Black Friday 2022 is knowing that the market generated R$4 billion in 2021 on this date alone.

These are impressive numbers that show how much e-commerce and digital actions have a valuable weight in customer attraction strategies in one of the busiest periods of the year.

And, throughout this post, we will show what is trending in digital marketing in 2022. This way, you have plenty Email Data of time to analyze and implement the actions that can best translate into results for this year's edition, which takes place on the 25th of November .

Why prepare for Black Friday 2022?
A good reason was highlighted in a Globo survey: 50% of consumers intend to go shopping on Black Friday 2022 .

This highlights good sales opportunities, considering that the current inflation and post-pandemic scenario could worsen a recession and curb Brazilian consumerism.

So, considering the records broken in previous editions, this could be a great opportunity to anticipate demands and generate strategies that achieve results .

Something that can be done through some of the trends we will list below!

What are the marketing trends to use on Black Friday?
Live commerce


Live commerce is a trend that gained strength on Black Friday 2021 and should continue to be valued this year.

And what would this concept be? Through the help of influencers or representatives of the brand itself, companies use social networks to publicize news and offers live . It can be live on Facebook or Instagram, for example, and these exclusive conditions can be accessed via QR Code.

An efficient and simplified way to attract buyers and generate opportunities in a very short term. Just scan the code and the customer is already halfway to the purchase.

Therefore, the use of this process should be thought of as a differentiator according to the profile of your target audience . For example: diagnosing the items most coveted by consumers and, therefore, using this digital marketing strategy to awaken desire for the merchandise.



Paid media and organic media
This is a digital marketing trend that won’t go out of fashion — whether for e-commerce or a physical store.

SEO and online advertising strategies remain competitive differentiators for any business , regardless of the sector or size of the organization. And with efficient planning guided by knowledge of your persona, you use these actions to direct the production of content to generate results.

And you don't even need to focus primarily on paid media — since on Black Friday 2022 and previous editions prices tend to skyrocket due to the increase in demand. With early action on organic traffic, it is possible to rank your pages better.

Consequently, you acquire long-term reinforcement for your actions, as SEO lasts and requires little maintenance (such as updating and optimizing content) to continue generating results even after Black Friday.