Supermarket anniversary: ​​6 tips for selling more on this date

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Excellent for increasing your retail sales. And we're not just talking about the commemorative dates present on our calendar and celebrated by everyone, but also those that you can create yourself for your retail. In this scenario, celebrating the supermarket's anniversary can be a great opportunity for you to create another great sales campaign for your store, boost your results, surprise your customers and strengthen your relationship with them.


Therefore, if you haven't yet celebrated the supermarket's anniversary in style, check out our tips to start taking advantage of this chance and reap the rewards of your strategy! Why celebrate the supermarket's anniversary? The first and perhaps main ws data  reason for you to celebrate the supermarket's birthday is: this is your date alone . So, while on other major retail commemorative dates you will face competition from all other commercial establishments, on the supermarket's birthday there will be no such concern. Therefore, a good tip is to set the supermarket's anniversary at some time of the year when there are no major commemorative dates .



For example, celebrating a party close to Christmas may mean that the results of your action are not as good as expected. The same goes for Mother's Day and Easter, which, in themselves, are celebrations that already drive commerce. So, if you haven't celebrated the supermarket's anniversary to date, think strategically to define a good month to carry out this action in your business. After defining when the party will be celebrated, it's time to put into practice the strategies that will help you boost your brand's results. 6 tips for celebrating the supermarket's birthday in style 1.

Give gifts to customers who are loyal to your retailer “It’s our birthday, but you’re the one who gets the present.” This phrase may be cliché, but it represents well why you celebrate the supermarket's anniversary: ​​to give gifts to your customers. Therefore, there is nothing better than celebrating the festival by recognizing and valuing your most loyal consumers, right? To do this, use your CRM, or better yet, your Mercafacil Customer Behavior Management (CBM) tool, which is an evolution of CRM , to identify the customers who buy the most in your store and/or have an average ticket higher.

In addition to sending a personalized SMS to these people, calling them by name and making communication more personal , take advantage of the supermarket's anniversary to thank them for their continued preference and offer them an exclusive benefit, in a product that makes sense. Just look at that person's purchase history on your CBM and see what they like to buy most in your store. So, offer unmissable discounts on the products that this customer likes most. Also, it may be interesting to offer him small gifts. If he's a fan of a beer and always buys it at your store, how about he gets a free glass to drink that beer? 2.