How Much Do Infographics Cost

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Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh… we see these all over the web and rarely share them unless there’s something incredibly compelling about some of the stats found. We believe a balanced infographic tells a complex story, visually provides supporting research, is optimized for viewing on different sites and devices, and culminates in a compelling call to action to drive the viewer to a decision.



Pitching – If you have a public relations team internal or a public relations agency working with you, Infographics are incredible to pitch to influencers with their publications. These types of services can double the cost of an infographic, though, so you’ll want to evaluate whether or not you need to Country Email List maximize viewing (like on timely content) or go for a momentum-based strategy more longer-term where it’s found organically.

Closet52 is a destination for women to buy dresses online. With a new domain, we were challenged with acquiring more search traffic for our Shopify client and knew an infographic could kickstart their domain. After doing some research, we identified that no one had ever done an infographic on the history of dresses, so we designed and published one.





That improves the return on investment significantly. Subscription – One infographic can have an incredible impact on a company. However, much can be learned in producing the first infographic that can be used to optimize future infographics further. As well, if a collection of infographics can be similarly designed, there are cost savings down the road. We highly recommend signing clients up for at least 4 infographics – one per quarter and then watching how they perform in the months after publishing.